Task 1 begins with the 7 P's

Our first task is to use the 7 P’s to review the marketing output of a Fortune 500 company; how the company evolved their marketing and why.

The 7 P’s are the bedrock of marketing (and shockingly, until this assignment complete news to me). They were pinned down Booms and Bitner in 1981! Thanks to the Marketing Mix for this Fab info-graphic.

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